We live in times of unprecedented change and uncertainty.

Our Foresight service offers reports, panels and bespoke services that provide a sharp perspective on what's going on in culture, where it's going next, and how you can respond.

Using consumer research to navigate this changing landscape is like driving a car while looking through the rear view mirror. That’s why Wasted talent has reached out to the visionary creatives, experts and young people across the world who are defining the edge of popular culture.